How To Write An About Us Page For Your Nonprofit

San Luis Obispo County YMCA is a chapter of the Y based in California. Dedicated to promoting physical fitness and community engagement, SLO County YMCA’s mission is to develop the mind, body, and spirit of all community members, regardless of gender, ethnicity, or age. The SEEP Network partners with Morweb to build and maintain their web presence. The SEEP Network (short for “Small Enterprise Evaluation Project”) is an international non-governmental organization dedicated to addressing the root causes of global poverty. With their assistance, hundreds of organizations worldwide are empowered to better serve their constituents in the fight to promote economic opportunities for the world’s poor.

  • The local agencies page offers a map search as well as list search to display information about its 35+ members.
  • They make it easy to connect supporters to donation opportunities, membership benefit information, and recent news.
  • After your mission statement is shared on the website, you also need to make sure everyone on your team knows it equally well.
  • Morweb’s drag-and-drop editor allows the organization to easily add or edit their pages on the front end of their site so they can see exactly how their page will look live.

It’s easy to throw together a list of all the great things your page should be. The About Us page is all about the getting-to-know-you stage, building rapport and making a memorable impression. Let’s take stock of what your About Us page shouldn’t be to give you a clearer picture of what it should look like. What Our Clients SayRead reviews from nonprofits who’ve built websites with us. Flexible Form BuilderQuickly gather information from visitors with custom online forms. Also, If your organization has any special task-force teams, or other leadership teams that have high decision making power, make sure they are all included as well. Before you invest the time and money into creating a website, you should understand why you are doing it, and what it will do for your organization.

To Write Love On Her Arms

The easiest way to do this is to consider your target audience and help prioritize content, clicks, and metrics. Your website is the gateway for outsiders to learn about everything your nonprofit does and the goals you have for the future. According to market and consumer data specialist Statista, the United States ranks third in the world for internet usage with 313 million active internet users. If you’re very active with news and your blog, you might want to consider dedicating separate pages to these, otherwise, keep it all as one page. On each page, take time to explain the methods in detail and provide brief and easy instructions for your website visitors to take action. Data is important to build credibility, but stories help engage the readers and allow them to internalize the information.

non profit about us page

Be sure to invest some time to think through and identify your key goals and objectives before you start building a website. Remember that your primary goal should always be to drive your specific target audience to act. If you want your nonprofit website to lead your visitors to ‘do’ something and not be purely informational, calls to action are the way. The immediate impact of your organization – As we discussed above, you should follow up the “problem” with your organization’s explicit solution to that problem.

The Great Nonprofit Website #6

Large images with focused text clearly outlines what the site is about, what the user can expect and how they can get help if they are feeling “abused”. The website is well thought out, engaging and bright and bold which will appeal to the market they are trying to reach. The intro video makes you smile, the icons in the impact area are adorable and we particularly love this whole area because it is one that we think many nonprofits forget the importance of. Letting visitors know right away about their impact is a great way to bring a sense of trust.

WordPress provides users with lots of features to creatively structure and build dynamic websites. However, like Drupal, WordPress takes time to master and isn’t for beginners. Built on Morweb’s user-friendly nonprofit CMS, the community foundation’s website was designed to last without needing to reach out to coding experts for every minor edit.

non profit about us page

This section should be a brief overview or introduction that references your mission and the point of your organization. Only after they have done their proper research, and learned to trust you, will they venture onto your donation page. For anyone visiting your website, the message you are communicating needs to be clear and consistent. For example, if your organization wants to increase membership by 50% in the next 5 years, you might consider potential new members to be your first priority target. However, if these potential new members are best reached in person, you should instead focus your website on another audience that is more likely to use your website as a resource. If you are thinking that you want your website to do all of these things, we hear you! While your website does have the potential to serve all of these purposes, it is best to find one specific objective to dedicate your efforts to.

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Your donation page is inarguably among the most important components of your nonprofit… You can specify this statement starting with Our vision is… or We envision… etc.

Unlike other website platforms, there aren’t restrictions on where you can drop elements which is a bit of a blessing and a curse. If you’re not familiar with nonprofit web design best practices, it’s easy to make a mess. Tell your audience where you come from and how you were started, regardless of the story.

non profit about us page

Habitat for Humanity is about people – and the website definitely does a great job of promoting that fact. Creative use of images as call to action blocks allow users easy access to the areas that the nonprofit wants to promote.

Best Nonprofit Website

Being mobile-friendly is so prevalent and important that Google’s search algorithm prioritizes websites that are responsive for users searching on a mobile device. Take a look at our earlier example, Tobacco Free Kids, and how they position the about us page. See how they took a long bio and broke it up with headings, images, and other graphics. It moves the reader’s eyes across the page and then down, making them stop to read snippets of captions and breaking up the monotony of long text blocks. You don’t need to dump everything you’ve ever done here or a story about every person you’ve ever helped.

They also provide various ways for donors to give, offering ways to show support through branded merchandise, with multiple donation platforms, and even with company matching programs. This helps Thorn capitalize on all opportunities to raise revenue and it is displayed in a nice, visually appealing way.

Our Mission

We find the imagery sucks us in and we particularly like how the “10 Just Actions” section is done with the slider effect on the and even on the actual page. Good use of white space and simple design elements that “guide” users makes this charity website stand out.

As the foundation of your online presence, your website is a critical part of reaching your supporters, especially in this digital age. It’s where prospects learn about your mission, volunteers sign up for shifts, and donors contribute to your work. Displaying strong images pulls you in to the Galapagos Conservancy, who focuses on preserving the Galapagos Islands. We love the creative block elements on the that direct users to different areas of the website. The menus are creatively done while still offering a clear hierarchy for their content. The only thing we would recommend are interior pages with more beautiful imagery to give that same wow factor we get on the home page. Here is an incredible example from Pencils of Promise’s brand new year-end campaign microsite, frame by frame.

With the right web design tools and inspiration from your peers, your nonprofit’s website can go above and beyond to engage supporters. The website’s interactive timeline tells the history of the foundation with engaging images and stories. Users can scroll down the page to get a high-level overview of the organization’s growth over the years. MEND’s donation page displays the impact the nonprofit has made over the years and offers different levels of support. Donors have the option to become a monthly donor and dedicate their gift to a loved one. MEND has a strong vision, and the website does an excellent job of conveying it through captivating images and content. The homepage features a sliding image banner showcasing MEND’s volunteers and beneficiaries.

You can then include a heading for each topic group on the “Research” page with a one-sentence summary of each report and a link to that report’s subpage. Furthermore, as a standard best practice, each individual blog post should have CTAs in the body copy, and internal linking should be boosted by feeding in related content. You might want to try being creative, playing with mental imagery, or using humor. Do this only if you’re confident, and keep testing whether the headline is working for you. However, the sitemap we provided above can serve as a general outline to start with — based on best practices in the world of nonprofit websites. Creating the best nonprofit website for your organization may seem challenging, but with the right website design agency – it will be easier than you think.

The photography is very compelling, and the branding of the website is consistent throughout. The ‘Apply’ page is very appealing with bright colors and a smooth parallax effect in the background graphic.

Responsive design allows your website to adjust to fit any screen size, which allows for comfortable viewing on any device. Without it, it makes it painful—if not impossible—for mobile viewers to navigate and view your website and its content. In other words, it’s a great way to scare away potential donors and volunteers. You can also use these pages to share staff members’ social media accounts and personal websites, which can allow visitors to further connect with them. The beauty of social media is that it fosters organic personal connection and promotes the accessibility of your organization—not to mention that people tend to gravitate to individuals. Lastly, individual pages can potentially benefit your site’s overall SEO by ranking them alongside your staff members. You also want to give visitors the option to share your content on other social media platforms.

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