How To Use Foursquare To Benefit Your Business

Turns out they’re New York City’s largest real estate company specializing in high-end property. They kept coming up with guests on my podcast as a brand that was doing really cool things in social media and content marketing.

That means the more people who check in, the more visibility your business will have. Foursquare has a number of features that are “unlocked” the more you use the application. You earn “badges” for visiting certain types of places or repeating visits. For example, you receive the “I’m on a Boat!” badge if you check in on a boat.

Dennis Crowley and Naveen Selvadurai founded the company in late 2008 and launched it in 2009. The company rose to prominence with the launch of its namesake local search-and-discovery mobile app, now known as Foursquare City Guide, which popularized the concept of real-time location-sharing and checking-in.

Foursquare Swarm

Word of mouth is the oldest, and still the most effective, way of promoting any venture. Yet with the popularity of smartphones, electronic word-of-mouth has become the primary channel that people find new businesses. Research shows that the best spokespeople aren’tcelebrities or social elites. Instead, they are communities of helpful consumers who want to share their experiences with others. Foursquare Labs Inc., commonly known as Foursquare, is an American technology company.

Better business decisions based on consumers’ real world behavior. If you continue to see this message, please email to let us know you’re having trouble.

However, Foursquareis often overlooked but is great for business owners looking to attract local customers. Use Foursquare to find local attractions if you are undecided about where you want to shop, eat or explore. Tap “Explore” and use the categories to find exactly what you want, or use a keyboard search. If you find a place you would like to visit but do not currently have the time, add it to your “To Do” list on the app so you will remember to visit it later.

Promotions In The Marketing Mix Of Foursquare :

Foursquare realises the advantages of a good marketing policy and has adopted several tools to make a mark of its own on the social networking sites. In the year 2010, commercial partnership deal was formed with New York Times, Conde Nast and Bravo to offer tips and new badges to its users. In the year 2011, it made a promotional deal with American Express that provided direct discounts to account holders of American Express cards by simply checking in with sharing vendors. Foursquare is projected in the market as a social website that is location based and offers access through applications in mobile.

foursquare marketing

Corcoran isn’t selling properties with this strategy, but it’s positioning itself as a go-to resource in the city. Although most businesses will receive occasional negative reviews, you should recognize if multiple people are complaining about the same thing. For example, if you own a restaurant, you might offer a free dessert with the visitor’s meal. Be creative with your offer and encourage customers to take advantage of it. Whether you’ve adjusted operational hours, moved to a new location, or changed phone numbers, update this information on your profile immediately. Nothing is more frustrating for a potential customer than showing up to a business, only to find that it’s closed. When promoting your business, you might think of Google, Yelp, and TripAdvisor.

By analyzing your customer base, you can make key decisions about how to improve upon your business. Based on your findings, you could create new marketing campaigns, or ensure that you’re appropriately staffed during peak hours. For small business owners with limited marketing budgets,advertising on Foursquaremay be a cost-effective way to drive traffic. Instead of being charged for impressions, you only pay when a customer views your profile or visits your store. The Foursquare websitefeatures several notable success storiesfrom small businesses who saw enormous returns by advertising on their platform. Foursquare allows users to leave “tips” on places they have checked into. These can be positive, such as recommendations for dishes they loved, as well as complaints about bad experiences.

Smart And Creative Ways To Use Foursquare For Marketing

In May 2014, the company launched Foursquare Swarm, a companion app to Foursquare City Guide, which migrated the social networking and location sharing aspects of the service into a separate application. Swarm acts as a lifelogging tool for users to keep a record of the places they have been, featuring statistics on the places they have been, and a search capability to recall places where they have checked in. Swarm also lets users share where they have been with their friends, and see where their friends have been. Launched in March 2009, Foursquare City Guide is a local search and discovery mobile app that helps users discover new places from a community of peers. The app provides personalized recommendations of places to go near a user’s current location based on the user’s previous visits, likes and check-in history. Placed powered by Foursquare, formerly called Attribution, is a media performance measurement tool released in February 2016. It measures the effectiveness of any multi-channel ad campaign aimed at driving people into stores and other offline locations.

If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at . Foursquare is a social networking service available for common smartphones, including the iPhone, BlackBerry and Android-powered phones. The app’s purpose is to help you discover and share information about businesses and attractions around you. Every time you use it, you share information about the community to your friends. With our complete suite of in-house offerings, from media planning to creative development to attribution measurement, your marketing investment will move people into your stores. So when I had their director of interactive and product marketing on the show, he took me behind-the-scenes of their marketing. Corcoran uses Foursquare to add value to people in New York — whether you live there or are just visiting — by creating thousands of inside tips for different locations around the city.

What Is Foursquare & How Does It Work?

On June 24, 2011, Foursquare raised $50 million on a $600 million valuation. Their Series D round funding of $35 million was announced on December 19, 2013 and led by DFJ Growth. In 2017, Foursquare hired more than 50 new staff members in various roles.

How much did Foursquare sell for?

in 2017 for a reported $135 million. Foursquare has morphed from a popular social media location sharing app into an enterprise-focused firm that sells location data to marketers at companies such as Uber, JetBlue, Target, and others.

Alongside the changes to the consumer apps, the company began creating products that leverage the location data collected via billions of check-ins. From 2014 to 2016 the company rolled out a series of enterprise offerings, including Pinpoint by Foursquare and Foursquare Attribution.

More About Marketing

Placed powered by Foursquare measures locations against Foursquare’s always-on panel of 30 million people. In June 2018, Foursquare announced an updated methodology for its attribution product using machine learning and more than 500 attributes to understand the impact of ads on in-store visits. At the same time, the company announced partnerships with Spotify, TGI Fridays and Panera Bread.

  • Foursquare allows users to leave “tips” on places they have checked into.
  • Foursquare Labs Inc., commonly known as Foursquare, is an American technology company.
  • Just because I was going to get a coffee didn’t mean I should be “checking-in” and letting the world know, “hey, Rick’s at Peet’s getting another Americano.”
  • When you use the search feature on Foursquare, special tips from Corcoran’s agents come up around wherever you’re searching.
  • In the year 2011, it made a promotional deal with American Express that provided direct discounts to account holders of American Express cards by simply checking in with sharing vendors.
  • The company also offers advantageous deals like “mystery shopper” for additional savings and it has deals with several companies who reward loyalty and check-ins through Foursquare.
  • It has “Pilgrim”, a proprietary technology for detection of user’s location with help of cellular signal strength, cell-tower triangulation and present GPS signal.

Once you download the Foursquare app to your smartphone, it finds your friends in your contacts and in your Facebook and Twitter accounts. Once you have added friends to your Foursquare account, the app will notify you about what your friends are doing and vice versa. Foursquare serves a worldwide area and has its headquarters base in New York City in the United States. Foursquare is a mobile app for discovering new places and works on the recommendation of a trusted community. Several versions of the mobile app are available for applications like Windows 8, Blackberry, PlayStation Vita, Bada, Windows Phone, Maemo, WebOS, MeeGo, Series 40 and Symbian. Foursquare 8.0 was launched in the year 2014 for Android devices and iOS . It has changed its previous focus to become a local tool of discovery and search.

Launched in May 2016, Marsbot is a tool that helps users discover new places by learning what they like and then sending recommendations via text. Unlike a chatbot or virtual personal assistant, Marsbot does not answer questions. Instead, Marsbot learns about the places users go and then sends context-based suggestions about places to eat and drink nearby.

Consumer Products

She has some big plans for the app, including developing closer relationships with the businesses who use it. Now, it’s centered on recommendations and reviews from other people. Swarm, which is owned by Foursquare, is similar to the original Foursquare app. I live in Los Angeles and everywhere I turn I see van tours shuttling people around the city, pointing out where Sylvester Stallone lives or where some other celebrity likes to eat lunch. One of these tour companies could create fun tips for people who are searching for sightseeing spots around the city. This would help position it as the expert tour guide company in the city. Just because I was going to get a coffee didn’t mean I should be “checking-in” and letting the world know, “hey, Rick’s at Peet’s getting another Americano.”

Get In Touch With Our Location Experts Together, Well Move Your Business Forward

As you or your employees travel, you could create a list of all your favorite coffee shops from around the world. Offer check-in badges and prizes for people who check-in to those places. Give away free coffee or discounts to those people when they come to your shop. If you’re a personal trainer, for instance, you could give tips on local gyms or “must try” healthy dishes at local restaurants. If you own a restaurant that serves healthy food, you could highlight local farmer’s markets. Where they are, when they are open and maybe any “must visit” stands. That’s a pretty sweet tip that would save you a ton of time, and a really smart use of Foursquare that adds value to people.

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