Corporate Sponsorships For Nonprofits

IBM has sponsored 0.55% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #20 on the list of top corporate sponsors. Starbucks has sponsored 0.63% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #17 on the list of top corporate sponsors. PNC Bank has sponsored 0.65% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #16 on the list of top corporate sponsors. McDonald’s has sponsored 0.67% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #14 on the list of top corporate sponsors. Walmart has sponsored 0.68% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #12 on the list of top corporate sponsors.

sponsorship proposal for non profit organization

It is important that this proposal document is accurate and straightforward because the investors will be based on this if they will grant the fund request or not. This proposal document also shows the mission and vision of the company. Using the Configurable List widget, the project timeline shows the activity, start date, and end date wherein you can add fields dynamically as needed. The project budget is using the Input Table tool to display the financial details in a table format. This template is also using the E-signature widget to obtain a digital signature from the approver. It’s understandable that some nonprofits may choose to forgo corporate sponsorships. But these partnerships can prove to be invaluable sources of not just revenue, but also a positive social image and the foundation of important relationships.

How To Cultivate Great Sponsorships For Your Nonprofit

Toyota has sponsored 0.38% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #37 on the list of top corporate sponsors. PwC has sponsored 0.38% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #37 on the list of top corporate sponsors.

  • Through Capital One’s volunteer grant program, once an employee volunteers for at least 25 hours in a calendar year, the company will provide a volunteer grant ($1 per hour).
  • Include details about the time and date of the auction and how the potential sponsor can get involved besides donating an auction item.
  • However, the one you use can influence how the donor perceives your proposal.
  • PepsiCo matches employee donations up to $10,000, with a minimum donation amount of $25.
  • While TD Bank does not offer a matching gift program, the company provides $500 grants to nonprofits after their employees have volunteered at least 40 hours in a year with the organization.
  • Controversies like these affirm the importance of finding a compatible sponsor.

From there, you’ll be on your way to securing more support for your cause. It should be clear what event or campaign you’d like recipients to sponsor.

Donation Request Letters

Your best bet is to seek out sponsors whose business relates to your cause. For example, it makes sense for a pet food company to sponsor a community animal shelter. By proactively sending out letters like these, your team automatically boosts your chances of securing a corporate sponsorship and tapping into their philanthropic giving budget. The proposal intends to provide information about the concerns which the non profit organization sees and their focus on addressing this matter as a form of a business or project. On the other hand, if you’re planning a smaller event and have difficulty securing a large sponsorship, consider offering a lower sponsorship level with fewer perks. For instance, offer a $100 level, and several smaller businesses that were not interested in the larger sponsorship may be able to take part at this level within their budget. Toyota matches donations to educational institutions, with a maximum amount of $5,000 per Toyota’s fiscal year.

sponsorship proposal for non profit organization

When setting the parameters of your sponsored relationship, there are lots of ways your church can offer value for your potential partner. Just like a sports team, your school can offer your sponsor advertising space in high traffic areas of your campus. A sponsorship of just per can make a huge difference in our [mascot animal/character] community. However, contributions of would help us fund [sports-focused goal]. All kinds of sports organizations need to raise money at some point to help fund their organization.

Auction Item Sponsorship Letter

With a use of a business proposal, it gives you an opportunity to formalize in detail the outline of what you can bring to the table with a potential partner. Securing corporate sponsorships for nonprofits may seem like a daunting task to take on. After all, it involves doing research, appealing to companies, and following up to stay engaged. Your organization, club, or school can use fundraising letters to ask local businesses and individuals for cash and in-kind donations.

Your corporate donors can make a huge impact in your fundraising efforts, and they deserve to know just how much your nonprofit appreciates them! Show your gratitude by writing a unique letter for each corporate donor. To make it easier for your donors and your organization, it might be worthwhile to create a hierarchy of giving levels. The most common are Gold, Silver, and Bronze, but feel free to get creative with your giving hierarchy!

You want to avoid a situation where you’re turning away the donations because too many restaurants want to provide catering. When you’re planning out your sponsorship requests, reach out to your first choice early enough that if it doesn’t pan out, you have time to continue the search. When reaching out for donated catering, it’s important to note that flattery is crucial. Be sure to include a few compliments about the food you’re requesting within your sponsorship letter.

Budweiser has sponsored 0.76% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #9 on the list of top corporate sponsors. Bank of America has sponsored 0.92% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #8 on the list of top corporate sponsors.

Bid Proposal

How will your event make a difference and how will you help your beneficiaries? How will a successful event help the nonprofit reach its goals? Provide a brief description of the proposed impact of funds raised through the event, and have a more robust answer ready if asked. Share how past fundraising events have helped your nonprofit, and consider highlighting how past corporate sponsors have benefited from supporting your events, and give a few examples if possible.

Whether in person or online, auction fundraising events are one of the best ways to engage your supporters and raise a good bit of money. Offering an invitation for a food sponsorship can be a great way to garner support from a sponsor who isn’t ready to make a large monetary contribution. Not every business has a budget for philanthropy, but food donations can be a great way to show support without breaking the bank. Reach out to local businesses like supermarkets and restaurants to provide a sponsored gift of food to your nonprofit.

Payroll deductions are another great perk of building relationships with companies. Whether the company is a partner of your organization or not, employees can arrange to have a certain amount deducted from their paycheck and automatically donated to a nonprofit of their choice. This recurring donation can make a huge difference for your organization. Fundraising matches, corporate employees who participate in your event (e.g., a walk, run, or bikeathon), can have the money they raise during the event matched by their employer. A lot of larger companies earmark a specific amount of money each calendar year for charitable giving, so be sure to ask when is the best time for them to consider a sponsorship. That said, asking the company directly about their objectives and priorities demonstrates that you’re genuinely interested in bringing value to the partnership. It conveys a level of professionalism that will make you stand out from other organizations.

How much do sponsors usually pay?

The fee that sponsors will pay varies greatly, depending on the YouTuber. Most Youtubers will charge a flat fee for a sponsorship spot on there video. Depending on the person, this could be a very little amount like $500, to a large like $10,000.

If you are planning to sponsor your next big event, then our PowerPoint templates can help you craft a great proposal for nonprofits. It’s obvious by this point that corporate sponsorships are a fantastic source of funding and support for your nonprofit’s events and projects. A corporate sponsorship can help you meet your fundraising goals, continue serving your mission, and create exceptional partnerships with companies that share your values. Many nonprofits host annual events to raise funds and awareness for their cause. These events offer valuable opportunities to create unity with volunteers and donors. In the midst of the pandemic, nonprofits have found ways to hold successful virtual events to support their world-changing work. Whether your event is in person or online, corporate sponsorships are a great way to offset costs and raise critical funds for your nonprofit.

We’re proud to announce that this year’s event will be held on at . Within your mailing, you should include a separate form that donors can attach to their sent-in item. The form should include a space for their name, type of item, and contact info. Ask them to mail the item directly if its small or to call in if the item needs to be picked up. If you are able to sponsor the catering for , please let us know by filling out the attached form and returning the self-addressed and stamped envelope to our headquarters or call us at . We hope you’re able to contribute and thank you for the consideration.

You can mention the average number of attendees, which will translate into more promotion for companies. Large companies might have designated corporate social responsibility departments and managers that handle all donation requests. Smaller companies might rely on the CEO or other leader to make charitable decisions.

Seeking out volunteers from a sponsor is also a great way to engage with prospective future supporters. Our volunteer events are some of the best ways we can get closer to achieving . With this partnership, our upcoming auction is sure to be a success!

Make sure to acknowledge past gifts and drill down on exactly what your organization needs from the sponsor. A sponsorship letter is a fundraising request sent to prospects that offers the recipient an incentive in exchange for a cash or in-kind donation. They can offer in-kind donations, workshops for your staff, volunteers for your event and more.

Find Your State Association Of Nonprofits

I also wanted to let you know that we’ll be [hosting volunteer event, opening up our nonprofit’s doors for tours, having a board member spot open up soon, etc.]. We’d love to extend an invitation to you [and/or your employees] to participate in this opportunity! Our current corporate sponsors have all enjoyed developing a stronger partnership with our organization, and I’m hoping you’ll do the same. As you ask for corporate sponsorship, be sure to highlight how support of your efforts intersects with the business’ larger philanthropic goals. Show that you both want to help your community and that everyone wins with their sponsorship of your organization, the community included. You’ll include a separate document with your cover letter that details your sponsorship levels. With each increase in gift level, the incentives should equally increase.

National Council Of Nonprofits

Pick an athlete from your organization whose experience exemplifies the core values of your club and tell their story. This shouldn’t be a lengthy section, but it will give your potential sponsors an anchor that connects them to your club. And in return for sponsorship, we’re offering multiple advertising opportunities throughout the season. Consider the reputation and values of the business you are partnering with since that will reflect on your organization. Choose wisely – if your nonprofit promotes health, don’t partner with a sugary soda or candy company, and instead partner with a for-profit that truly values wellness. A conservation-related nonprofit would be smart to seek out a sponsor that is ecologically responsible, and an animal rescue should look into partnering with a business that ethically considers animals. Chris now spends his time working with clients to value their assets and build strategies that drive sales.

Use that to your advantage and send sponsorship letters to a large selection of prospects. Look to local business, larger corporations, and even chain businesses within your town. The initial cover letter should be no longer than a page and simply provide a high-level overview of what you’re looking for. Once you have someone’s interest, you can always provide supplementary information as a next step. Dedicated direct mail platform will provide the easiest, most effective channel to send out your sponsorship letters to as many supporters as possible. With a direct mail platform, you can send out your letters quickly, saving you time and money. Sponsorship selling is a complex sales process, not direct response marketing.

You are more likely to mutually benefit from the relationship if you find a sponsor compatible with your organization, and partnering with the wrong for-profit can in fact hurt your organization. Know the demographics of your supporters and what kinds of businesses they would approve of. Ideally, your supporter base and the customer base of your corporate sponsor should be aligned. The best advice that I can offer nonprofits is to let go of the idea that a company is going to sponsor your organization by simply giving you money in exchange for a logo on your website. Presenting your organization as a “sponsorship worthy” opportunity is a recipe for failure. Most nonprofits fill their sponsorship packages with mission, vision, history, values and images of those they serve. This is a common approach and shows the sponsor that you are focused on philanthropy, not marketing and definitely not audience.

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